基于动态竞争优势的价值链管理模式构建

本文首先从速度经济时代的现实出发引出企业动态竞争优势和价值链管理;其次指出了传统价值链管理的局限;再次,阐述了基于竞争优势的价值链管理理论演进;最后,构建了基于动态竞争优势的价值链管理模式。     

网络保险:未来保险业发展的必然趋势

网络保险,是顺应世界保险业发展潮流、提高市场占有率、完善我国保险推销体系、提高保险企业管理水平和经营效率的一种全新的保险营销方式。为迎接外资保险公司的挑战,必须采取措施支持网络保险发展。     

我国企业创新力不足的影响因素分析

创新力是企业保持竞争优势的核心要素,企业必须加强创新能力的培养。在总结我国企业创新力不足的基础上,可以对相关影响因素进行分析。     

Globalization, marketing resources, and performance: Evidence from China

Two important areas are underexplored in the relationship between marketing resources and performance. First, the subject has been primarily investigated in the context of Western countries, and inadequate attention has been given to emerging economies. Second, despite the recent growth in globalization, the moderating role of globalization on the link between marketing resources and performance has not been investigated. Addressing these important gaps, this article focuses on an emerging economy (China) and explores the moderating effect of globalization on this link. Specifically, the authors develop several hypotheses highlighting the moderating role of globalization activities (global product sourcing, global market seeking, and global partnership) on the link between marketing resources (market orientation, entrepreneurial orientation, and innovative capability) and firm performance. The findings of the moderating role of globalization provide several important implications for marketing theory development and managerial practice. Xueming Luo (luoxm@uta.edu) is an assistant professor in the Department of Marketing in the College of Business Administration at the University of Texas at Arlington. Before joining the University of Texas at Arlington faculty, he was on the faculty of the State University of New York at Fredonia. His research has appeared in various journals, including theJournal of Business Research, the International Journal of Research in Marketing, the Journal of Advertising Research, the Journal of Interactive Advertising, and Industrial Marketing Management. K. Sivakumar (Ph.D., Syracuse University; k.sivakumar@lehigh. edu) is the Arthur Tauck Professor of International Marketing & Logistics and a professor of marketing at Lehigh University. Prior to joining Lehigh in 2001, he spent 9 years at the University of Illinois in Chicago. His research interests include pricing, global marketing, and innovation management. His research has been published or is forthcoming in theJournal of the Academy of Marketing Science, the Journal of Marketing, the Journal of International Business Studies, Decision Sciences Journal, Marketing Letters, the Journal of Business Research, International Marketing Review, the Journal of Product Innovation Management, Pricing Strategy & Practice: An International Journal, Psychology & Marketing, and other publications. He has won several awards for his research (including theDonald Lehman Award) and is on the editorial board of several scholarly journals. He has won outstanding reviewer awards from two journals. Sandra S. Liu (liuss@purdue.edu) is an associate professor in the Department of Consumer Sciences and Retailing at Purdue University. She received her Ph.D. from the University of London, and her current research interest focuses on strategic marketing issues in the context of customer contact, including knowledge management in a corporation in transition and sales management in a knowledge economy. With her extensive industry experience, she has written a number of books and journal articles, which have appeared in theInternational Journal of Research in Marketing, the Journal of Business Research, theEuropean Journal of Marketing, Marketing Intelligence and Planning, among others.     

学院计算机校园网的规划,设计与管理

校园网的建设对于提高我院的教学科研管理水平,营造高科技信息的教学科研实验环境,培养面向世界、面向未来的高层次经济管理专门人才有着极为重要的作用。本文就此讨论了我院校园网的建设规划以及设计的有关问题,并给出了校园网的拓扑结构及网络设备配置的基本方案,同时对今后校园网的管理与使用以及进一步的发展作了相应的论述。企望能以此得到各级领导及广大师生与研究人员对校园网的建设以更大的支持和参与。     

网络环境下的我国图书馆文献信息资源共享的对策分析

着重分析了在高速发展的网络时代,我国图书馆文献信息资源共享的特点,并针对网络环境下我国图书馆文献信息资源共享所存在的问题提供解决措施。     

高校图书馆建成地方文献信息中心的思考

高校图书馆不仅是学校文献信息中心,也应积极融入社会,为地方社会经济建设服务。构建文献信息资 源共享体系,加强高校图书馆自身建设,提高信息网络化程度,使高校图书馆真正成为地方文献信息中心。     

网络银行与传统商业银行的比较分析

从传统商业银行到网络银行是人类文明和科学技术不断发展的过程,也是在信息技术的作用下,银行业自身不断完善和发展的过程,这种演进或变革主要体现在商业银行业经营理念、管理模式、竞争格局、成本效益、业务功能、服务手段和组织结构等方面。     

论网络文学的大众文化倾向

从文化角度来看文学,90年代的文学大部分要划归为大众文化的范畴。作为90年代文学的一个子集,网络文学因其创作主体的大众文化取向和工业化操作程式,具有显著的大众文化倾向。     

九黄机场对九寨沟国内旅游者结构与行为的影响

九黄机场通航通过改变出行时间和感知距离等旅游决策要素来影响到旅游者结构与行为.对比通航前后九寨沟国内旅游者结构与行为各特征变化,表明九黄机场对游客空间结构、年龄构成、收入构成、居住环境、来源地构成以及出游目的构成等均造成了一定影响,而对文化程度、滞留时间和周边景点游览行为几乎没有影响.最后就分析结果进行讨论,提出了进一步完善九黄旅游网络结构的可能途径.